By David Newberger, CEO, Prairie Marketing, Inc.
From time to time a prospect asks me, “Why do I need a smartphone App? I’ve got a website.” Such a prospect, like my friend Marshall, is usually a successful business owner and experienced entrepreneur.
Lately, I’ve been answering that question with 2 words: “Remote Control.”
“When I was a kid,” I said, “I would rummage through my grandparents basement. And I would come across the coolest things. Like an old RCA Victor Radio Console.”
“I remember seeing one of those once at a flea market,” Marshall chimed in. “It had push buttons like the old car stereos to change stations.”
“In fact,” I added, “Grandpa Bob’s console had those very same buttons—and they were made of ivory and etched with ‘ABC’ and ‘CBS’ and ‘NBC.’”
“So you’d just push the button to tune into the station you wanted to listen to.”
“Cool. But what’s that have to do with ‘Remote Control?’”
“I’m getting there. Fast forward several decades and you come to the TV-generation. Those 3 radio networks had become TV giants we know today, and other stations began to populate the airways like PBS and a local station or two and then, holy cow, UHF. And to change channels, instead of getting up from the couch, you pushed a button of the remote control. Click.”
“Oh, yeah, Remote Control. Now I’m getting it. Today with hundreds of cable stations, there’s no way you could operate a TV without one.”
“That’s right.” I agreed. “Now, think about the internet. How many sites are there up in the ether?”
“Are you kidding?” Marshall says. “There’s got to be millions of websites.”
“And how do you keep track of the ones you like and want to return to?”
“Why, I bookmark them of course!” Marshall proudly responds.
“How’s that working for you when you’re out and about?” I ask.
“Not so good,” he admits. “I can’t even keep track of all my bookmarks. And then if I’m crazy enough to open up the web on my phone—which, by the way, I can’t hardly read anyway—who’s got the time to scroll through them all?”
“Precisely. Let’s go back to the initial idea: Remote Control. What if you could have a remote control that accessed your favorite websites? But even better, those websites would be totally readable on your handheld? “
“Sign me up, David. I want one of those.”
“You got it. Mobile Apps from QuickApption turns your smartphone home screen into a virtual Remote Control device for your favorite websites. Tap an icon on your phone, and just like your cable TV’s remote control (in fact a lot easier because you don’t have to punch any numbers), you’re there. Ready access to wherever you want to go, from ordering your favorite pizza to checking out your kid’s game schedule to ordering flowers for the wife.”
“And if I were really smart, I’d have an app for my business so that my customers have a remote control button on their phone to contact me directly.”
“Now we’re talking!”
“Cool… it never occurred to me that a smartphone loaded with apps was like having a remote control to the internet right in my pocket. I like it. Heck, I love it.”
“We’ll turn around your new app in just a few days, Marshall.”
Simple. Quick. Done.
David Newberger is CEO of Prairie Marketing and creator of the QuickApption™ trademarked brand. For 20 years previously he built and then sold to a publicly traded firm a highly successful marketing business. He has particular expertise in the fields of Digital Media, Direct Marketing, Packaging and Promotion. He has worked over his 35-year career with business clients from diverse sectors ranging from top echelon professional practices and B2B service providers to consumer industry giants and educational publishers to start-ups, entrepreneurial ventures and closely held family firms.